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Case Study  •  EdTech Platform

One Degree Advisory

One connected platform for a study-abroad consultancy — from a student's first visit to the website to the day they fly out.

Client One Degree Advisory
Industry Education / Study Abroad
Year 2026
Services Website, CRM, Portal & CMS
Status Live
The Challenge

An 18-month student journey, spread across too many tools

One Degree Advisory guides students from India to universities across the UK, Europe, North America, Australia and beyond. A single admission can run for eighteen months or more, and it involves the student, their parents, counsellors, writers, universities and referral partners.

The firm started with a static website. Enquiries arrived through forms, calls and partners, and progress lived in spreadsheets and chat threads. The goal was a platform that attracts and qualifies students on its own, gives the team one place to run every student's journey, lets students follow their own plan, and lets non-technical staff publish content and offers without a developer.

Key Pain Points
  • Enquiries scattered across forms, calls, inboxes and partner referrals
  • No single view of where each student stood across tasks, essays and deadlines
  • Students and parents had to chase counsellors for status updates
  • A static site with no tools to engage and qualify visitors
  • Every new page, price or announcement needed a developer
Our Approach

Four connected products on one Laravel core

01
Platform Rebuild

Moved the static site onto Laravel with shared layouts, clean URLs, and data-driven country, course and MBBS pages.

02
Self-Serve Student Tools

Built a profiler, an AI visa interview, a career library and an SOP studio. Each one turns an engaged visitor into a qualified CRM lead automatically.

03
CRM & Journey Planner

A purpose-built CRM for the admissions team, from enquiry to enrolment, then a journey planner that runs every enrolled student's plan.

04
Student Portal & CMS

Students follow their own plan in a portal. Staff edit the site with live editors and a drag-and-drop page builder, with no code needed.

What We Built

Key features delivered

42 Destination Guides

19 study-destination guides and 23 MBBS country pages covering costs, intakes, courses and NEET data. Updates go through an Excel review before they publish.

Student Profiler

A gamified assessment tailored to four study levels. It emails a branded PDF profile report and creates a CRM lead.

AI Visa Mock Interview

A realistic interview room with 39 voiced embassy-style questions. Answers are transcribed and AI-scored on 11 criteria, ending in a downloadable readiness report.

Global Career Library

138 careers with country-specific reports, trending tags and study pathways, including new-age and AI-related options.

Admissions CRM

OTP sign-in, role-based access, a world map of student demand, pipeline analytics, a follow-up calendar, Excel import and export, and a full audit log.

Journey Planner

A seven-stage core journey and per-university checklists with Reach/Match/Safe fit. It also handles essay reviews with version history, deadlines and Google Meet meetings.

Student Portal

Enrolled students sign in to see their plan, upload documents, submit essays and track every date. The portal updates live as the team works.

Visual Page Builder

A drag-and-drop studio with 28 block types and live editors. An AI connector can draft pages, but publishing always stays with a person.

Payments & Partners

Razorpay checkout for test-prep and counselling plans, with prices set on the server. Partner referral codes credit leads automatically.

Technology Stack

Built with proven, enterprise-grade tools

Laravel 13 PHP 8 MySQL JavaScript Leaflet Maps Razorpay Google Calendar & Meet AI Scoring (Llama) MCP / Claude PDF Reports PHPUnit VPS Hosting
Results Achieved
42
Destination Guides
19 Study + 23 MBBS
4
Connected Apps
Site / CRM / Portal / CMS
540+
Automated Tests
Guarding Every Release
Live
Platform Status &
Growing Every Month
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