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Taking a beloved local bakery online with a delightful e-commerce experience that drives orders and builds loyalty.
DeliCake had built a loyal following through the quality of their cakes, pastries, and custom desserts. But all of their business still happened in-person — there was no way to browse products, place orders, or track deliveries without physically visiting the shop.
The bakery was losing potential customers every day — event planners, celebration organizers, and sweet lovers who searched online and found nothing. They needed a digital storefront that was as delightful as their products, with a backend that didn't require a developer to manage.
Understood the bakery's visual identity, tone, and customer types to design a mouth-watering, appetite-first interface.
Structured product categories, flavour options, and custom order flows to make browsing and selecting effortless.
Built the complete e-commerce platform on Laravel — product management, order system, delivery tracking, and admin panel.
Integrated a smooth order-to-delivery pipeline with real-time admin visibility, order status tracking, and customer notifications.
Beautiful, photo-first product listings with categories, pricing, and custom flavour/size options for every item.
Smooth cart-to-checkout flow with delivery or pickup options, date/time scheduling, and order confirmation via email.
Manage products, incoming orders, delivery schedules, and customer data — all from a clean, intuitive admin panel.
Fully responsive and performance-optimized for all devices — the browsing and ordering experience is equally smooth on phones.
A dedicated custom order form lets customers describe their exact cake requirements — flavour, design, occasion, and budget.
Google Analytics tracking for product page views, conversion rates, order drop-offs, and traffic source insights.
"Working with Infolith was a delight. They understood the heart of Delicake and delivered a website that feels warm, inviting, and perfectly suited to our brand."